Article


Social media marketing efforts of luxury brands : Influence on brand equity and consumer behavior


in Journal of Business Research, 69 (12)

ISSN : 0148-2963

par Godey, Bruno ; Manthiou, Aikaterini ; Pederzoli, Daniele ; Rokka, Joonas ; Aiello, Gaetano ; Donvito, Raffaele ; Singh, Rahul

2016 - 5833–5841 p. | En anglais

Voir la revue «Journal of business research»

Autres numéros de la revue «Journal of business research»

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