0/5
0 avis
Article
Heterotopian selfies : How social media destabilizes brand assemblages
in European Journal of Marketing, 50 (9-10)
ISSN : 0309-0566
2016 - 1789-1813 p. | En anglais
Voir la revue «European journal of marketing»
Autres numéros de la revue «European journal of marketing»
Suggestions
Du même auteur
Champagne: marketplace icon in Consumption Markets and Culture
Rokka, Joonas , 2017 - 275-283 p.
Article
What makes a simple wine, grown in a rather mediocre wine-growing region, one of the most famous and magical marketplace icons of today? How did champagne establish such a unique position, against all the odds, and become the global symbol of celebra...
Source : COLLECTIONS DU LEARNING HUB
Netnographic inquiry and new translocal sites of the social in International Journal of Consumer Studies
Rokka, Joonas , 2010 - 381-387 P.
Article
As consumers' lives are increasingly gliding into online worlds and global information networks, researchers face a range of important methodological questions particular to the digital times. In prior research, online ethnographic methods or netnogr...
Source : COLLECTIONS DU LEARNING HUB
Do consumers really go for green? in Innova - Food and Beverage Innovation
Rokka, Joonas , 2010 - 22-24 p.
Article
Source : COLLECTIONS DU LEARNING HUB
Chargement des enrichissements...