Article


Balancing acts : Managing employees and reputation in social media


in Journal of Marketing Management, 30 (7-8)

ISSN : 0267-257X

par Rokka, Joonas ; Karlsson, Katariina ; Tienari, Janne

2014 - 802-827 p. | En anglais

Voir la revue «Journal of Marketing Management»

Suggestions

Du même auteur

Employees, Social Media and Corporate Reputation : What Can Financial Service Providers Learn from Other Sectors? | Rokka, Joonas

Employees, Social Media and Corporate Reputation : What Can Financial Service Providers Learn from Other Sectors? in The Future of Banking Services


Rokka, Joonas ; Karlsson, Katariina ; Tienari, Janne - Aalto University 2012 - 39-48 p.

Chapitre

Source : COLLECTIONS DU LEARNING HUB
Champagne: marketplace icon | Rokka, Joonas

Champagne: marketplace icon in Consumption Markets and Culture


Rokka, Joonas , 2017 - 275-283 p.

Article

What makes a simple wine, grown in a rather mediocre wine-growing region, one of the most famous and magical marketplace icons of today? How did champagne establish such a unique position, against all the odds, and become the global symbol of celebra...

Source : COLLECTIONS DU LEARNING HUB
Netnographic inquiry and new translocal sites of the social | Rokka, Joonas

Netnographic inquiry and new translocal sites of the social in International Journal of Consumer Studies


Rokka, Joonas , 2010 - 381-387 P.

Article

As consumers' lives are increasingly gliding into online worlds and global information networks, researchers face a range of important methodological questions particular to the digital times. In prior research, online ethnographic methods or netnogr...

Source : COLLECTIONS DU LEARNING HUB
Chargement des enrichissements...