Article


Exploring virtual worlds : success factors in virtual world marketing


in Management Decision, 47 (8)

ISSN : 0025-1747

par Tikkanen, Henrikki ; Hietanen, Joel ; HENTTONEN, Tuomas ; Rokka, Joonas

2009 - 1357-1381 P. | En anglais

Voir la revue «Management Decision»

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