Article


Preference for green packaging in consumer product choices : Do consumers care?


in International Journal of Consumer Studies, 32 (5)

ISSN : 1470-6423

par Rokka, Joonas ; UUSITALO, Liisa

2008 - 516-525 P. | En anglais

Voir la revue «International Journal of Consumer Studies»

Suggestions

Du même auteur

Uusi Yhteisöllisyys ja Aktiivinen Kuluttaja = New Communities and the Active Consumer | Rokka, Joonas

Uusi Yhteisöllisyys ja Aktiivinen Kuluttaja = New Communities and the Active Consumer in Kulttuuriosaaminen : tietotalouden taitolaji


Rokka, Joonas - Gaudeamus / Helsinki University Press 2009

Chapitre

Source : COLLECTIONS DU LEARNING HUB
Champagne: marketplace icon | Rokka, Joonas

Champagne: marketplace icon in Consumption Markets and Culture


Rokka, Joonas , 2017 - 275-283 p.

Article

What makes a simple wine, grown in a rather mediocre wine-growing region, one of the most famous and magical marketplace icons of today? How did champagne establish such a unique position, against all the odds, and become the global symbol of celebra...

Source : COLLECTIONS DU LEARNING HUB
Netnographic inquiry and new translocal sites of the social | Rokka, Joonas

Netnographic inquiry and new translocal sites of the social in International Journal of Consumer Studies


Rokka, Joonas , 2010 - 381-387 P.

Article

As consumers' lives are increasingly gliding into online worlds and global information networks, researchers face a range of important methodological questions particular to the digital times. In prior research, online ethnographic methods or netnogr...

Source : COLLECTIONS DU LEARNING HUB
Chargement des enrichissements...