0 avis
Article
Commentary on Schembri and Boyle (2013): From representation towards expression in videographic consumer research
in Journal of Business Research, 67 (9)
ISSN : 0148-2963
2014 - 2019–2022 P. | En anglais
Voir la revue «Journal of business research»
Autres numéros de la revue «Journal of business research»
Suggestions
Du même auteur
Market practices in countercultural market emergence in European Journal of Marketing
Hietanen, Joel ; Rokka, Joonas , 2015 - 1563-1588 p.
Article
Purpose There is a growing interest in marketing literature to investigate markets as ‘configurations’, i.e., networks of market actors engaged in market-shaping practices and performances. As this pioneering work has been largely focused on establis...
Source : COLLECTIONS DU LEARNING HUB
On positioning videography as a tool for theorizing in Recherche et Applications en Marketing - English Edition
Rokka, Joonas ; Hietanen, Joel , 2018 - 106-121 p.
Article
The purpose of this article is to critically examine videography in the repertoire of visual approaches and delineate a positioning that would be distinctive, inspiring and daring. Notably, we advocate for alternative video-based approaches that expa...
Source : COLLECTIONS DU LEARNING HUB
Companion for the videography ‘Monstrous Organizing – The Dubstep Electronic Music Scene’ in Organization
Hietanen, Joel ; Rokka, Joonas , 2018 - 320-334 p.
Article
This companion essay contributes to video-based organizational research by critically assessing conventional representational modes of videographic practice and conceptualizing an ‘expressive’ ontology for videographic research. We offer an image of ...