Article


Protecting Market Identity : When and How Do Organizations Respond to Consumers' Devaluations


in Academy of Management Journal, 59 (1)

ISSN : 0001-4273

par Wang, Tao ; Wezel, Filippo Carlo (1973-....) ; Forgues, Bernard (19..-....)

2016 - 135-162 P. | En anglais

Voir la revue «Academy of Management journal»

Autres numéros de la revue «Academy of Management journal»

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