Article


Antecedents of brand love in online network-based communities : A social identity perspective


in Journal of Product and Brand Management, 24 (7)

ISSN : 1061-0421

par Vernuccio, Maria ; Pagani, Margherita ; Barbarossa, Camilla ; Pastore, Alberto

20151101 - 706-719 P. | En anglais

Suggestions

Du même auteur

The Role of Social-Interactive Engagement and Social Identity in The Development of Brand Love Through Facebook Fan Page | Vernuccio, Maria

The Role of Social-Interactive Engagement and Social Identity in The Development of Brand Love Through Facebook Fan Page


Vernuccio, Maria ; Pagani, Margherita ; Barbarossa, Camilla ; Pastore, Alberto ; Academy of Marketing Science Annual Conference 2014. 2014 AMS Annual Conference ("Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era"). 2014, Indianapolis, IN, USA, May 21-23, 2014 - Academy of Marketing Science 20140501

Communication de conférence

The marketing literature has drawn increasing attention to the consumer-brand affective relationship-building process, experiential engagement and self-definitional issues within online network-based communities. However, research attempting to devel...

Source : COLLECTIONS DU LEARNING HUB
Il ruolo del Digital Marketing | Pagani, Margherita

Il ruolo del Digital Marketing in Marketing: Il management orientato al mercato


Pagani, Margherita - Hoepli 20131201 - 395-411 P.

Chapitre

Source : COLLECTIONS DU LEARNING HUB
Interactive digital television  | Pagani, Margherita

Interactive digital television in Encyclopedia of Multimedia Technology and Networking. 2nd ed.


Pagani, Margherita - Idea Group Publishing 20080801 - 726-734 P.

Chapitre

Interactive television (iTV) can be defined as the result of the process of convergence between television and the new interactive digital technologies (Pagani, 2000a; 2000b; 2003). Interactive television is basically domestic television boosted by i...

Source : COLLECTIONS DU LEARNING HUB
Chargement des enrichissements...

Avis des lecteurs