Communication de conférence


From dyad to triad : Managing differentiated Vs undifferentiated relationships


par Portier, Philippe ; Pardo, Catherine (19..-....) ; Salle, Robert (19..-....) ; 30th Annual Conference of the Industrial Marketing and Purchasing Group. 30th Annual IMP Conference (“Coping with recurring issues in BtoB research: the Sisyphus effect? or a Rolling stone syndrome ?"). 30th, Bordeaux, September 1-6, 2014

Édité par IMP Group, Industrial Marketing and Purchasing Group 2014 - En anglais



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