Article


Integrating strategic thinking and simulation in marketing strategy : Seeing the whole system


in Journal of Business Research, 66 (9)

ISSN : 0148-2963

par Pagani, Margherita ; OTTO, Peter

20130901 - 1568-1575 P | En anglais

Suggestions

Du même auteur

Interactive digital television  | Pagani, Margherita

Interactive digital television in Encyclopedia of Multimedia Technology and Networking. 2nd ed.


Pagani, Margherita - Idea Group Publishing 20080801 - 726-734 P.

Chapitre

Interactive television (iTV) can be defined as the result of the process of convergence between television and the new interactive digital technologies (Pagani, 2000a; 2000b; 2003). Interactive television is basically domestic television boosted by i...

Source : COLLECTIONS DU LEARNING HUB
3G Wireless Market Attractiveness : Dynamic Challenges for Competitive Advantages | Pagani, Margherita

3G Wireless Market Attractiveness : Dynamic Challenges for Competitive Advantages in Mobile and Wireless Systems Beyond 3G: Managing New Business Opportunities


Pagani, Margherita - IRM Press 20050301 - 1-22 P.

Chapitre

Source : COLLECTIONS DU LEARNING HUB
Measuring the Potential for IT Convergence at Macro Level | Pagani, Margherita

Measuring the Potential for IT Convergence at Macro Level in Encyclopedia of Multimedia Technology and Networking


Pagani, Margherita - Idea Group Publishing 20050601 - 571-578 P.

Chapitre

Convergence describes a process change in industry structures that combines markets through technological and economic dimensions to meet merging consumer needs.

Source : COLLECTIONS DU LEARNING HUB
Chargement des enrichissements...

Avis des lecteurs