Article


Consumers un-tethered : A three-market empirical study of consumers' mobile marketing acceptance


in Journal of Business Research, 66 (12)

ISSN : 0148-2963

par GAO, Tao Tony ; ROHM, Andrew J. ; SULTAN, Fareena ; Pagani, Margherita

20131201 - 2536–2544 P. | En anglais

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