Communication de conférence


Store trust's antecedents and impacts on store loyalty : some preliminary results in the fashion sector


in "The 6 Senses, The Essentials of Marketing" : European Marketing Academy (EMAC) 39th Annual Conference, Cophenagen, June 1-4, 2010

par Grosso, Monica (19..-....) ; Castaldo, Sandro ; Premazzi, Katia (19..-....)

2010 - En anglais



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