Integration of third parties within existing dyads : An exploratory study of category management programs (CMPs) | Grosso, Monica (19..-....)
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Integration of third parties within existing dyads : An exploratory study of category management programs (CMPs)


in Industrial Marketing Management, 38 (8)

ISSN : 0019-8501

par Grosso, Monica (19..-....) ; Castaldo, Sandro ; ZERBINI, Fabrizio

2009 - 946-959 P. | En anglais

Voir la revue «Industrial marketing management»

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