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Avantage concurrentiel durable : Imitation et ambiguïté causale

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Forgues, Bernard | LOOTVOET, Erik

In this article, we study the impact of the imitability on the persistence of competing advantage. The empirical studies being difficult on this subject, we must find recourse to a simulation by algorithm. Even if the model is voluntarily simple for ends of illustration, it shows that the nonimitable companies become leaders of their industry and remain it.

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