Are products striking back? : The rise of smart products in business markets | Pardo, Catherine (19..-....)
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Are products striking back? : The rise of smart products in business markets


in Industrial Marketing Management, 90

par Pardo, Catherine (19..-....) ; Ivens, Björn Sven ; Pagani, Margherita (1971-....)

2020 - 205-220 p. | En anglais

Voir la revue «Industrial marketing management»

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