0 avis
Article
L’approche vidéographique dans la recherche en marketing : Quel protocole méthodologique ?
in Recherche et Applications en Marketing, 33 (3)
2018 - 90-127 p. | En français
Voir la revue «Recherche et applications en marketing»
Autres numéros de la revue «Recherche et applications en marketing»
Suggestions
Du même auteur
The videographic approach in marketing research : Which methodological protocol? in Recherche et Applications en Marketing - English Edition
Cléret, Baptiste ; Dehling, Aurélie ; Leroy, Julie ; Rokka, Joonas ; Sohier, Alice ; Herbert, Maud , 2018 - 85-105 p.
Article
This article proposes a protocol for the videographic method in marketing research. Its aim is to develop the toolbox available to researchers by outlining how academic videography can be used and by identifying the challenges and opportunities inher...
Source : COLLECTIONS DU LEARNING HUB
Entre-Deux-Mondes : Shaping of Artistic Projects in a Local Music Scene in Advances in Consumer Research Volume 41
Rokka, Joonas ; Cléret, Baptiste ; Sohier, Alice - Association for consumer research 2013
Chapitre
This video continues research on music from a scenes perspective. By studying local indie music producers in France, we conceptualize "artistic projects" of indie music producers as a particular cultural universe that is embedded in scenes and shaped...
Source : COLLECTIONS DU LEARNING HUB
Champagne: marketplace icon in Consumption Markets and Culture
Rokka, Joonas , 2017 - 275-283 p.
Article
What makes a simple wine, grown in a rather mediocre wine-growing region, one of the most famous and magical marketplace icons of today? How did champagne establish such a unique position, against all the odds, and become the global symbol of celebra...