Article


L’approche vidéographique dans la recherche en marketing : Quel protocole méthodologique ?


in Recherche et Applications en Marketing, 33 (3)

par Cléret, Baptiste ; Dehling, Aurélie ; Leroy, Julie ; Rokka, Joonas ; Sohier, Alice ; Herbert, Maud

2018 - 90-127 p. | En français

Voir la revue «Recherche et applications en marketing»

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