Screening Marketing : Videography and the Expanding Horizons of Filmic Research | Rokka, Joonas
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Article


Screening Marketing : Videography and the Expanding Horizons of Filmic Research


in Journal of Marketing Management, 34 (5-6)

par Rokka, Joonas ; Hietanen, Joel ; Brownlie, Douglas T.

2018 - 421-431 p. | En anglais

Voir la revue «Journal of Marketing Management»

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