Case study 7: Global Brand Strategies and Local Meaning Making : Contesting Ideals of Beauty | Rokka, Joonas
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Case study 7: Global Brand Strategies and Local Meaning Making : Contesting Ideals of Beauty


in Consumer Behaviour: European Perspective

par Rokka, Joonas ; Desavelle, Hanna-Kaisa

Édité par Pitman Pub. 2009 - 235-238 p. | En anglais

ISBN : 978-0-273-71726-3

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