0 avis
Article
Do consumers really go for green?
in Innova - Food and Beverage Innovation, 8
2010 - 22-24 p. | En anglais
Suggestions
Du même auteur
Champagne: marketplace icon in Consumption Markets and Culture
Rokka, Joonas , 2017 - 275-283 p.
Article
What makes a simple wine, grown in a rather mediocre wine-growing region, one of the most famous and magical marketplace icons of today? How did champagne establish such a unique position, against all the odds, and become the global symbol of celebra...
Source : COLLECTIONS DU LEARNING HUB
Netnographic inquiry and new translocal sites of the social in International Journal of Consumer Studies
Rokka, Joonas , 2010 - 381-387 P.
Article
As consumers' lives are increasingly gliding into online worlds and global information networks, researchers face a range of important methodological questions particular to the digital times. In prior research, online ethnographic methods or netnogr...
Source : COLLECTIONS DU LEARNING HUB
Marques et selfies : pour le meilleur et pour le pire... in La Tribune
Rokka, Joonas , 2017
Article
Les entreprises s’efforcent de profiter du phénomène selfie. Elles se rendent aussi compte que l’autoportrait des consommateurs constitue une toute nouvelle forme de « co-création » de marque. Par Joonas Rokka, EM Lyon