WEBIB | EM-LYON

Qualitative Marketing Research : A Cultural Approach Ed. 1

Moisander, Johanna - SAGE Publications 2006

Livre numérique

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and pr...

Source : SCHOLARVOX

Environmental dialogue in online communities : negotiating ecological citizenship among global travellers in International Journal of Consumer Studies

Rokka, Joonas ; MOISANDER, Johanna , 2009 - 199-205 P.

Article

The aim of this paper is to investigate how web-based online communities bring about new forms of environmental dialogue. We suggest that these online sites play an important role in setting the stage for new forms of cultural production, disseminati...

Source : COLLECTIONS DU LEARNING HUB

Children, media and consumption : on the front edge

Ekström, Karin M.. Directeur de publication ; Tufte ; Nairn, Agnès - Nordicom 2007 - 356 p.

Livre

Source : COLLECTIONS DU LEARNING HUB