Chapitre


Mi Swing Es Tropical - But Not My Consumers : Economic Realism and Cultural Contradictions in Latin American Marketing of Apple's i-Conic Products


in Latin American Advances in Consumer Research Volume 2

par Dholakia, Nikhilesh ; Cabusas, Julianne Joy ; Rokka, Joonas ; Arruda-Filho, Emílio J.M.

Édité par Association for consumer research 2008 - 145-146 p. | En anglais

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