Chapitre


Brothers in Paint : Practice-Oriented Inquiry Into a Tribal Marketplace Culture


in Advances in Consumer Research Volume 37

par Rokka, Joonas ; Hietanen, Joel ; DE VALCK, Kristine

Édité par Association for consumer research 2010 - 734-734 p. | En anglais

Suggestions

Du même auteur

Videography in Consumer Research : Visions for a Method on the Rise | DE VALCK, Kristine

Videography in Consumer Research : Visions for a Method on the Rise in Finanza Marketing e Produzione


DE VALCK, Kristine ; Rokka, Joonas ; Hietanen, Joel , 2009 - 81-100 P.

Article

Consumer researchers increasingly adopt the method of videography to study consumers and markets. In this paper we discuss how theory and practice in documentary film and visual ethnography may strengthen the use of this method. We test our insights ...

Source : COLLECTIONS DU LEARNING HUB
Market practices in countercultural market emergence | Hietanen, Joel

Market practices in countercultural market emergence in European Journal of Marketing


Hietanen, Joel ; Rokka, Joonas , 2015 - 1563-1588 p.

Article

Purpose There is a growing interest in marketing literature to investigate markets as ‘configurations’, i.e., networks of market actors engaged in market-shaping practices and performances. As this pioneering work has been largely focused on establis...

Source : COLLECTIONS DU LEARNING HUB
On positioning videography as a tool for theorizing | Rokka, Joonas

On positioning videography as a tool for theorizing in Recherche et Applications en Marketing - English Edition


Rokka, Joonas ; Hietanen, Joel , 2018 - 106-121 p.

Article

The purpose of this article is to critically examine videography in the repertoire of visual approaches and delineate a positioning that would be distinctive, inspiring and daring. Notably, we advocate for alternative video-based approaches that expa...

Source : COLLECTIONS DU LEARNING HUB
Chargement des enrichissements...