Relational selling strategy and key account managers' relational behaviors: an exploratory study | Pardo, Catherine (19..-....)
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Relational selling strategy and key account managers' relational behaviors: an exploratory study


in Industrial Marketing Management, 36 (1)

ISSN : 0019-8501

par Pardo, Catherine (19..-....) ; GUENZI, Paolo ; GEORGES, Laurent

2007 - 121-133 P. | En anglais

Voir la revue «Industrial marketing management»

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