"Are key account relationships different? Empirical results on supplier strategies and customer reactions" | Pardo, Catherine (19..-....)
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"Are key account relationships different? Empirical results on supplier strategies and customer reactions"


in Industrial Marketing Management, 36 (4)

ISSN : 0019-8501

par Pardo, Catherine (19..-....) ; Ivens, Björn Sven

2007 - 470-482 P. | En anglais

Voir la revue «Industrial marketing management»

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