Article


Exploring virtual worlds : success factors in virtual world marketing


in Management Decision, 47 (8)

ISSN: 0025-1747

par Tikkanen, Henrikki ; Hietanen, Joel ; HENTTONEN, Tuomas ; Rokka, Joonas

2009 - 1357-1381 P. | In anglais

Suggestions

Du même auteur

Exploring the cultural logic of translocal marketplace cultures : essays on new methods and empirical insights | Rokka, Joonas. Auteur

Exploring the cultural logic of translocal marketplace cultures : essays on new methods and empirical insights


Rokka, Joonas. Auteur - LAP Lambert Academic Publishing 2010 - 188 p.

Report - Study

The aim of this doctoral research is to explore new forms of cultural production that are currently transforming the global marketplace cultures of today. Prior research has given rise to a number of viewpoints on how we should think about the accele...

Source : LEARNING HUB COLLECTIONS
Virtuaalimaailmat = Virtual Worlds | Tikkanen, Henrikki

Virtuaalimaailmat = Virtual Worlds in Klikkaa tästä internetmarkkinoinnin käsikirja v. 09


Tikkanen, Henrikki ; Hietanen, Joel ; Rokka, Joonas - Mainostajien liitto 2009

Chapter

Source : LEARNING HUB COLLECTIONS
Market practices in countercultural market emergence | Hietanen, Joel

Market practices in countercultural market emergence in European Journal of Marketing


Hietanen, Joel ; Rokka, Joonas , 2015 - 1563-1588 p.

Article

Purpose There is a growing interest in marketing literature to investigate markets as ‘configurations’, i.e., networks of market actors engaged in market-shaping practices and performances. As this pioneering work has been largely focused on establis...

Source : LEARNING HUB COLLECTIONS
Loading enrichments...