Article


Videography in Consumer Research : Visions for a Method on the Rise


in Finanza Marketing e Produzione, 27 (4)

ISSN: 1593-2230

par DE VALCK, Kristine ; Rokka, Joonas ; Hietanen, Joel

2009 - 81-100 P. | In anglais

Suggestions

Du même auteur

Brothers in Paint : Practice-Oriented Inquiry Into a Tribal Marketplace Culture | Rokka, Joonas

Brothers in Paint : Practice-Oriented Inquiry Into a Tribal Marketplace Culture in Advances in Consumer Research Volume 37


Rokka, Joonas ; Hietanen, Joel ; DE VALCK, Kristine - Association for consumer research 2010 - 734-734 p.

Chapter

The objective of this videography is to explore what opportunities and challenges the emerging practice-oriented approach opens up for conceptualizing tribal consumer culture and marketplace dynamics. Drawing on Schatzki’s theorization of the ‘site o...

Source : LEARNING HUB COLLECTIONS
Market practices in countercultural market emergence | Hietanen, Joel

Market practices in countercultural market emergence in European Journal of Marketing


Hietanen, Joel ; Rokka, Joonas , 2015 - 1563-1588 p.

Article

Purpose There is a growing interest in marketing literature to investigate markets as ‘configurations’, i.e., networks of market actors engaged in market-shaping practices and performances. As this pioneering work has been largely focused on establis...

Source : LEARNING HUB COLLECTIONS
On positioning videography as a tool for theorizing | Rokka, Joonas

On positioning videography as a tool for theorizing in Recherche et Applications en Marketing - English Edition


Rokka, Joonas ; Hietanen, Joel , 2018 - 106-121 p.

Article

The purpose of this article is to critically examine videography in the repertoire of visual approaches and delineate a positioning that would be distinctive, inspiring and daring. Notably, we advocate for alternative video-based approaches that expa...

Source : LEARNING HUB COLLECTIONS
Loading enrichments...