Book


Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence


by Pagani, Margherita (1971-....)

Published by Irm Press 2003 - 300 P. | In anglais

Suggestions

Du même auteur

A Value-Choice model to forecast market consequences of 3G mobile service design decisions | Pagani, Margherita (1971-....)

A Value-Choice model to forecast market consequences of 3G mobile service design decisions in International Journal of Mobile Marketing


Pagani, Margherita (1971-....) , 2008 - 23-31 P.

Article

This paper proposes a conceptual framework for a forecasting system which attempts to predict the market consequences of 3G mobile service design decisions. The market forecasting system described is the output of a value/choice model based on factor...

Source : LEARNING HUB COLLECTIONS
Digital Business Strategy and Value Creation : Framing the Dynamic Cycle of Control Points | Pagani, Margherita (1971-....)

Digital Business Strategy and Value Creation : Framing the Dynamic Cycle of Control Points in MIS Quarterly


Pagani, Margherita (1971-....) , 2013 - 617-632 P.

Article

Within changing value networks, the profits and competitive advantages of participation reside dynamically at control points that are the positions of greatest value and/or power. The enterprises that hold these positions have a great deal of control...

Source : LEARNING HUB COLLECTIONS
A Market Forecasting Model for Third Generation Mobile Multimedia Services | Pagani, Margherita (1971-....)

A Market Forecasting Model for Third Generation Mobile Multimedia Services in Revista Romana de Marketing


Pagani, Margherita (1971-....) , 2007 - 103-123 P.

Article

In this paper we define a simple conceptual forecasting model which attempts to predict the market consequences of 3G mobile service design decisions. The market forecasting model described is the output of a value/choice model based on factors that ...

Source : LEARNING HUB COLLECTIONS
Loading enrichments...