Increasing customers' information sharing in the online setting : an empirical investigation on the role of trust and compensation

in 11th International Marketing Trends Conference, Venice, Italy, 19-21 January, 2012

by Grosso, Monica (19..-....) ; Castaldo, Sandro ; Hofacker, Charles F. ; Premazzi, Katia (19..-....) ; International Marketing Trends Conference. 11th, Venice, Italy, 19-21 January, 2012

Published by Università Ca' Foscari Venezia 2012 - In anglais

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