Book chapter


Uusi Yhteisöllisyys ja Aktiivinen Kuluttaja = New Communities and the Active Consumer


in Kulttuuriosaaminen : tietotalouden taitolaji

by Rokka, Joonas

Published by Gaudeamus / Helsinki University Press 2009 | In finnois

ISBN: 978-952-495-108-1

Suggestions

Du même auteur

Preference for green packaging in consumer product choices : Do consumers care? | Rokka, Joonas

Preference for green packaging in consumer product choices : Do consumers care? in International Journal of Consumer Studies


Rokka, Joonas ; UUSITALO, Liisa , 2008 - 516-525 P.

Article

In this paper, consumer environmental choice is studied by analysing the relative importance of green packaging when compared with other relevant product attributes. The empirical study is based on a choice-based conjoint analysis of preferences for ...

Source : LEARNING HUB COLLECTIONS
Kauneuden Kulttuuriset Kasvot = Cultural Aspects of Beauty | Mikkonen, Ilona

Kauneuden Kulttuuriset Kasvot = Cultural Aspects of Beauty in Kulttuuriosaaminen : tietotalouden taitolaji


Mikkonen, Ilona ; Desavelle, Hanna-Kaisa ; Rokka, Joonas - Gaudeamus / Helsinki University Press 2009

Chapter

Source : LEARNING HUB COLLECTIONS
Champagne: marketplace icon | Rokka, Joonas

Champagne: marketplace icon in Consumption Markets and Culture


Rokka, Joonas , 2017 - 275-283 p.

Article

What makes a simple wine, grown in a rather mediocre wine-growing region, one of the most famous and magical marketplace icons of today? How did champagne establish such a unique position, against all the odds, and become the global symbol of celebra...

Source : LEARNING HUB COLLECTIONS
Loading enrichments...