Book chapter


Case study 7: Global Brand Strategies and Local Meaning Making : Contesting Ideals of Beauty


in Consumer Behaviour: European Perspective

by Rokka, Joonas ; Desavelle, Hanna-Kaisa

Published by Pitman Pub. 2009 - 235-238 p. | In anglais

ISBN: 978-0-273-71726-3



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