Thèse


The Role of consumer experiential engagement in new media based social networks environnments : implications for marketing strategies


par Pagani, Margherita (1971-....)

Édité par Université Jean Moulin Lyon 3 2015 | En anglais

Suggestions

Du même auteur

The impact of digital technology on relationships in a business network | Pagani, Margherita (1971-....)

The impact of digital technology on relationships in a business network in Industrial Marketing Management


Pagani, Margherita (1971-....) ; Pardo, Catherine (19..-....) , 2017 - 185-192 p.

Article

This paper examines the impact of digitalization - the adoption of Internet-connected digital technologies and applications by companies - on B2B exchanges. While B2C exchanges are the subject of numerous studies on the transformations brought by the...

Source : COLLECTIONS DU LEARNING HUB
3G Wireless Market Attractiveness : Dynamic Challenges for Competitive Advantages | Pagani, Margherita (1971-....)

3G Wireless Market Attractiveness : Dynamic Challenges for Competitive Advantages in Mobile and Wireless Systems Beyond 3G: Managing New Business Opportunities


Pagani, Margherita (1971-....) - IRM Press 2005 - 1-22 P.

Chapitre

Source : COLLECTIONS DU LEARNING HUB
Measuring the Potential for IT Convergence at Macro Level | Pagani, Margherita (1971-....)

Measuring the Potential for IT Convergence at Macro Level in Encyclopedia of Multimedia Technology and Networking


Pagani, Margherita (1971-....) - Idea Group Publishing 2005 - 571-578 P.

Chapitre

Convergence describes a process change in industry structures that combines markets through technological and economic dimensions to meet merging consumer needs.

Source : COLLECTIONS DU LEARNING HUB
Chargement des enrichissements...