Communication de conférence

The Role of Social-Interactive Engagement and Social Identity in The Development of Brand Love Through Facebook Fan Page

par Vernuccio, Maria ; Pagani, Margherita (1971-....) ; Barbarossa, Camilla ; Pastore, Alberto ; Academy of Marketing Science Annual Conference 2014. 2014 AMS Annual Conference ("Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era"). 2014, Indianapolis, IN, USA, May 21-23, 2014

Édité par Academy of Marketing Science 2014 | En anglais

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