Article


Marketing mix and customer equity of SPA brands : Cross-cultural perspectives


in Journal of Business Research, 67 (10)

ISSN : 0148-2963

par Lee, Chang Han ; Ko, Eunju ; Tikkanen, Henrikki ; Phan, Michel (19..-....) ; Aiello, Gaetano ; Donvito, Raffaele ; Raithel, Sascha

2014 - 2155-2163 P. | En anglais

Voir la revue «Journal of business research»

Autres numéros de la revue «Journal of business research»

Suggestions

Du même auteur

Social media marketing efforts of luxury brands : Influence on brand equity and consumer behavior | Godey, Bruno

Social media marketing efforts of luxury brands : Influence on brand equity and consumer behavior in Journal of Business Research


Godey, Bruno ; Manthiou, Aikaterini ; Pederzoli, Daniele ; Rokka, Joonas ; Aiello, Gaetano ; Donvito, Raffaele ; Singh, Rahul , 2016 - 5833–5841 p.

Article

Scant evidence is available on of how social media marketing activities influence brand equity creation and consumers' behavior towards a brand. This research explores these relationships by analyzing pioneering brands in the luxury sector (Burberry,...

Source : COLLECTIONS DU LEARNING HUB
Exploring the cultural logic of translocal marketplace cultures : essays on new methods and empirical insights | Rokka, Joonas. Auteur

Exploring the cultural logic of translocal marketplace cultures : essays on new methods and empirical insights


Rokka, Joonas. Auteur - LAP Lambert Academic Publishing 2010 - 188 p.

Etude, rapport, thèse

The aim of this doctoral research is to explore new forms of cultural production that are currently transforming the global marketplace cultures of today. Prior research has given rise to a number of viewpoints on how we should think about the accele...

Source : COLLECTIONS DU LEARNING HUB
Exploring virtual worlds : success factors in virtual world marketing | Tikkanen, Henrikki

Exploring virtual worlds : success factors in virtual world marketing in Management Decision


Tikkanen, Henrikki ; Hietanen, Joel ; HENTTONEN, Tuomas ; Rokka, Joonas , 2009 - 1357-1381 P.

Article

Purpose - Drawing from recent work on online social networking and communities of consumption, the purpose of this paper is to explore, identify, and postulate key factors facilitating the growth and success of marketing in virtual worlds. Design/met...

Source : COLLECTIONS DU LEARNING HUB
Chargement des enrichissements...