Article


Nouvelle chaîne de valeur pour le sans-fil de troisième génération : attractivité du marché et changements d'advantages concurrentiels


in Revue française du marketing, 222

ISSN : 0035-3051

par Pagani, Margherita (1971-....)

2009 - 5-20 P. | En français

Voir la revue «Revue française du marketing»

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