0/5
0 avis
Article
Brand in the hand : A cross-market investigation of consumer acceptance of mobile marketing
in Business Horizons, 55 (5)
ISSN : 0007-6813
2012 - 485–493 P. | En anglais
Voir la revue «Business Horizons»
Autres numéros de la revue «Business Horizons»
Suggestions
Du même auteur
Consumers un-tethered : A three-market empirical study of consumers' mobile marketing acceptance in Journal of Business Research
Gao, Tao Tony ; Rohm, Andrew J. ; Sultan, Fareena ; Pagani, Margherita , 2013 - 2536–2544 p.
Article
This study examines factors influencing consumers' acceptance of mobile marketing across three influential markets, namely U.S., China, and Europe. The authors develop an integrative conceptual model on consumers' attitudes and behaviors toward mobil...
Source : COLLECTIONS DU LEARNING HUB
Interactive digital television in Encyclopedia of Multimedia Technology and Networking. 2nd ed.
Pagani, Margherita - Idea Group Publishing 2008 - 726-734 P.
Chapitre
Interactive television (iTV) can be defined as the result of the process of convergence between television and the new interactive digital technologies (Pagani, 2000a; 2000b; 2003). Interactive television is basically domestic television boosted by i...
Source : COLLECTIONS DU LEARNING HUB
3G Wireless Market Attractiveness : Dynamic Challenges for Competitive Advantages in Mobile and Wireless Systems Beyond 3G: Managing New Business Opportunities
Pagani, Margherita - IRM Press 2005 - 1-22 P.
Chapitre
Source : COLLECTIONS DU LEARNING HUB
Chargement des enrichissements...