0 avis
Article
Brand in the hand : A cross-market investigation of consumer acceptance of mobile marketing
in Business Horizons, 55 (5)
ISSN : 0007-6813
2012 - 485–493 P. | En anglais
Voir la revue «Business horizons»
Autres numéros de la revue «Business horizons»
Suggestions
Du même auteur
Consumers un-tethered : A three-market empirical study of consumers' mobile marketing acceptance in Journal of Business Research
Gao, Tao Tony ; Rohm, Andrew J. ; Sultan, Fareena ; Pagani, Margherita (1971-....) , 2013 - 2536–2544 p.
Article
This study examines factors influencing consumers' acceptance of mobile marketing across three influential markets, namely U.S., China, and Europe. The authors develop an integrative conceptual model on consumers' attitudes and behaviors toward mobil...
Source : COLLECTIONS DU LEARNING HUB
A Value-Choice model to forecast market consequences of 3G mobile service design decisions in International Journal of Mobile Marketing
Pagani, Margherita (1971-....) , 2008 - 23-31 P.
Article
This paper proposes a conceptual framework for a forecasting system which attempts to predict the market consequences of 3G mobile service design decisions. The market forecasting system described is the output of a value/choice model based on factor...
Source : COLLECTIONS DU LEARNING HUB
Challenges of Usability Evaluations in the Emerging Multimedia Environment in Journal of Information Science and Technology
Pagani, Margherita (1971-....) , 2006
Article
The rapid development of mobile devices, PDAs, and other wireless technologies over the past decade has engendered a plethora of portable devices for data transmission and processing applications. Moreover, the development of digital television and t...