Consumers un-tethered : A three-market empirical study of consumers' mobile marketing acceptance | Gao, Tao Tony
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Consumers un-tethered : A three-market empirical study of consumers' mobile marketing acceptance


in Journal of Business Research, 66 (12)

ISSN : 0148-2963

par Gao, Tao Tony ; Rohm, Andrew J. ; Sultan, Fareena ; Pagani, Margherita (1971-....)

2013 - 2536–2544 p. | En anglais

Voir la revue «Journal of business research»

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