Article


Consumers un-tethered : A three-market empirical study of consumers' mobile marketing acceptance


in Journal of Business Research, 66 (12)

ISSN : 0148-2963

par Gao, Tao Tony ; Rohm, Andrew J. ; Sultan, Fareena ; Pagani, Margherita (1971-....)

2013 - 2536–2544 p. | En anglais

Voir la revue «Journal of business research»

Autres numéros de la revue «Journal of business research»

Suggestions

Du même auteur

Brand in the hand : A cross-market investigation of consumer acceptance of mobile marketing | Rohm, Andrew J.

Brand in the hand : A cross-market investigation of consumer acceptance of mobile marketing in Business Horizons


Rohm, Andrew J. ; Gao, Tao Tony ; Sultan, Fareena ; Pagani, Margherita (1971-....) , 2012 - 485–493 P.

Article

Given the great potential of developing marketing campaigns delivered via mobile devices and the evolution of near-field communication technologies, this study examines factors influencing consumers’ acceptance of untethered, or mobile, marketing acr...

Source : COLLECTIONS DU LEARNING HUB
A Value-Choice model to forecast market consequences of 3G mobile service design decisions | Pagani, Margherita (1971-....)

A Value-Choice model to forecast market consequences of 3G mobile service design decisions in International Journal of Mobile Marketing


Pagani, Margherita (1971-....) , 2008 - 23-31 P.

Article

This paper proposes a conceptual framework for a forecasting system which attempts to predict the market consequences of 3G mobile service design decisions. The market forecasting system described is the output of a value/choice model based on factor...

Source : COLLECTIONS DU LEARNING HUB
Challenges of Usability Evaluations in the Emerging Multimedia Environment | Pagani, Margherita (1971-....)

Challenges of Usability Evaluations in the Emerging Multimedia Environment in Journal of Information Science and Technology


Pagani, Margherita (1971-....) , 2006

Article

The rapid development of mobile devices, PDAs, and other wireless technologies over the past decade has engendered a plethora of portable devices for data transmission and processing applications. Moreover, the development of digital television and t...

Source : COLLECTIONS DU LEARNING HUB
Chargement des enrichissements...