Chapitre


La forza di un paese : il ruolo della Distribuzione


in Non c'è più il marketing di una volta: Scritti in ricordo di Gennaro Cuomo

par Castaldo, Sandro ; Grosso, Monica (19..-....)

Édité par CEDAM 2017 | En italien

ISBN : 978-88-13-36220-1

Suggestions

Du même auteur

Retail and channel marketing / Sandro Castaldo, Monica Grosso, Katia Premazzi | Castaldo, Sandro (1965-). Auteur

Retail and channel marketing / Sandro Castaldo, Monica Grosso, Katia Premazzi


- Edward Elgar Pub. 2013 - 1 vol. (XVI-261 p.) ; 25 cm.

Livre

Source : COLLECTIONS DU LEARNING HUB
How store attributes impact shoppers' loyalty : do different national cultures follow the same loyalty building process? | Grosso, Monica (19..-....)

How store attributes impact shoppers' loyalty : do different national cultures follow the same loyalty building process? in The International Review of Retail, Distribution and Consumer Research


Grosso, Monica (19..-....) ; Castaldo, Sandro , 2015 - 503-515 P.

Article

This paper takes a first step toward verifying the robustness of a comprehensive loyalty building model across different national cultures, according to Hofstede’s distinction between individualist and collectivist countries. To this end, we test a t...

Source : COLLECTIONS DU LEARNING HUB
Analyzing channel relationship complexity : the role of private labels and store trust in channel equilibrium | Grosso, Monica (19..-....)

Analyzing channel relationship complexity : the role of private labels and store trust in channel equilibrium


Grosso, Monica (19..-....) - SDA Bocconi 2012

Etude, rapport, thèse

The dissertation is composed of 3 papers. The first one aims at investigating private labels as brands and it is based on an experimental research on customers’ preferences in brand extension that compares the evaluations of national brands vs. priva...

Source : COLLECTIONS DU LEARNING HUB
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