Chapitre


Self-Transformation and Performativity of Social Media Images


in Advances in Consumer Research Volume 43

par Rokka, Joonas

Édité par Association for consumer research 2015 - 111-116 p. - En anglais

Résumé

This paper investigates how self-reflecting digital images entail performative agency and act as self-shaping devices with multiple generative effects. By way of critical assessment and empirical examination of consumer-produced social media images of champagne consumption, I map out the multitude of potentialities these images open up for self-transformation.



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