Chapitre


Follow me on dead media : Analog Authenticities in Alternative Skateboarding Scene


in Advances in Consumer Research Volume 42

par Rokka, Joonas ; Rousi, Pekka ; Vessi, Hämäläinen

Édité par Association for consumer research 2014 - 757-757 p. - En anglais

Résumé

While the digital media has become omnipresent in the contemporary society, this research takes a closer look on an unexpected trend: why some consumers and subcultures turn to analog media instead? Insights are offered from an unlikely context: alternative skateboarding scene in Helsinki.



Signalez un lien brisé

Chargement des enrichissements...