Les garanties de service : une analyse rétrospective des pratiques d'affaires

in Gestion, revue Internationale de gestion, 28 (4)

ISSN : 0701-0028

par Auriacombe, Brigitte (1962-....) ; Fabien, Louis ; Mayaux, François (19..-....)

2003 - 19-25 p. | En français

The guarantee offered to the customers, in order to avoid the possibility which a product does not function as envisaged, has constituted, for several decades, a great part of the total offering from several manufacturing companies. The guarantee attached to the product gives a significant value in the eyes of the customer, especially when the offer on the market is relatively similar, of a product to the other. A solid guarantee can become a major element of differentiation for a company.

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