Antecedents of brand love in online network-based communities : A social identity perspective | Vernuccio, Maria
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Antecedents of brand love in online network-based communities : A social identity perspective


in Journal of Product and Brand Management, 24 (7)

ISSN : 1061-0421

par Vernuccio, Maria ; Pagani, Margherita (1971-....) ; Barbarossa, Camilla ; Pastore, Alberto

2015 - 706-719 P. | En anglais

Voir la revue «Journal of Product & Brand Management»

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