Article


Antecedents of brand love in online network-based communities : A social identity perspective


in Journal of Product and Brand Management, 24 (7)

ISSN: 1061-0421

par Vernuccio, Maria ; Pagani, Margherita (1971-....) ; Barbarossa, Camilla ; Pastore, Alberto

2015 - 706-719 P. | In anglais

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