Article


Brand in the hand : A cross-market investigation of consumer acceptance of mobile marketing


in Business Horizons, 55 (5)

ISSN : 0007-6813

par Rohm, Andrew J. ; Gao, Tao Tony ; Sultan, Fareena ; Pagani, Margherita (1971-....)

2012 - 485–493 P. | En anglais

Voir la revue «Business horizons»

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