Article


Brand in the hand : A cross-market investigation of consumer acceptance of mobile marketing


in Business Horizons, 55 (5)

ISSN: 0007-6813

par Rohm, Andrew J. ; Gao, Tao Tony ; Sultan, Fareena ; Pagani, Margherita (1971-....)

2012 - 485–493 P. | In anglais

Suggestions

Du même auteur

Consumers un-tethered : A three-market empirical study of consumers' mobile marketing acceptance | Gao, Tao Tony

Consumers un-tethered : A three-market empirical study of consumers' mobile marketing acceptance in Journal of Business Research


Gao, Tao Tony ; Rohm, Andrew J. ; Sultan, Fareena ; Pagani, Margherita (1971-....) , 2013 - 2536–2544 p.

Article

This study examines factors influencing consumers' acceptance of mobile marketing across three influential markets, namely U.S., China, and Europe. The authors develop an integrative conceptual model on consumers' attitudes and behaviors toward mobil...

Source : LEARNING HUB COLLECTIONS
A Value-Choice model to forecast market consequences of 3G mobile service design decisions | Pagani, Margherita (1971-....)

A Value-Choice model to forecast market consequences of 3G mobile service design decisions in International Journal of Mobile Marketing


Pagani, Margherita (1971-....) , 2008 - 23-31 P.

Article

This paper proposes a conceptual framework for a forecasting system which attempts to predict the market consequences of 3G mobile service design decisions. The market forecasting system described is the output of a value/choice model based on factor...

Source : LEARNING HUB COLLECTIONS
Challenges of Usability Evaluations in the Emerging Multimedia Environment | Pagani, Margherita (1971-....)

Challenges of Usability Evaluations in the Emerging Multimedia Environment in Journal of Information Science and Technology


Pagani, Margherita (1971-....) , 2006

Article

The rapid development of mobile devices, PDAs, and other wireless technologies over the past decade has engendered a plethora of portable devices for data transmission and processing applications. Moreover, the development of digital television and t...

Source : LEARNING HUB COLLECTIONS
Loading enrichments...