Article


Integrating strategic thinking and simulation in marketing strategy : Seeing the whole system


in Journal of Business Research, 66 (9)

ISSN : 0148-2963

par Pagani, Margherita ; Otto, Peter

2013 - 1568-1575 P | En anglais

Voir la revue «Journal of Business Research»

Autres numéros de la revue «Journal of Business Research»

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