Article


Consumers un-tethered : A three-market empirical study of consumers' mobile marketing acceptance


in Journal of Business Research, 66 (12)

ISSN : 0148-2963

par Gao, Tao Tony ; Rohm, Andrew J. ; Sultan, Fareena ; Pagani, Margherita (1971-....)

2013 - 2536–2544 p. | En anglais

Voir la revue «Journal of business research»

Autres numéros de la revue «Journal of business research»

Suggestions

Du même auteur

Brand in the hand : A cross-market investigation of consumer acceptance of mobile marketing | Rohm, Andrew J.

Brand in the hand : A cross-market investigation of consumer acceptance of mobile marketing in Business Horizons


Rohm, Andrew J. ; Gao, Tao Tony ; Sultan, Fareena ; Pagani, Margherita (1971-....) , 2012 - 485–493 P.

Article

Given the great potential of developing marketing campaigns delivered via mobile devices and the evolution of near-field communication technologies, this study examines factors influencing consumers’ acceptance of untethered, or mobile, marketing acr...

Source : COLLECTIONS DU LEARNING HUB
Getting Involved in Social TV | Pagani, Margherita (1971-....)

Getting Involved in Social TV in Via Sarfatti 25


Pagani, Margherita (1971-....) , 2014

Article

The popularity of video systems over the web is changing consumer behavior and marketing strategies. Marketers are learning to interpret the various levels of active or passive viewer engagement and to exploit information coming from user interaction...

Source : COLLECTIONS DU LEARNING HUB
How Ad blockers are encouraging companies to tackle consumer privacy concerns | Pagani, Margherita (1971-....)

How Ad blockers are encouraging companies to tackle consumer privacy concerns in Fourth Source


Pagani, Margherita (1971-....) , 2016 - 2 P.

Article

Ad blockers are here to stay, and those who are savvy enough to realise it will see this as more of an opportunity than a threat. The shift we’re experiencing in advertising has triggered a reduction in consumer concerns regarding online privacy, the...

Source : COLLECTIONS DU LEARNING HUB
Chargement des enrichissements...