Book

Marketing. Il management orientato al mercato


by Mattiacci, Alberto ; Pastore, Alberto

Published by Hoepli 2013 - XXII + 681 p. | In italien

ISBN: 978-8820357061

Management Thesaurus

GESTION DU MARKETING
WEBMARKETING
STRATEGIE
MARQUE
GESTION DE LA RELATION CLIENT
VENTE

Checking of available copies ...

To obtain the document

Checking of available copies ...

Suggestions

Du même auteur

Il ruolo del Digital Marketing | Pagani, Margherita (1971-....)

Il ruolo del Digital Marketing in Marketing: Il management orientato al mercato


Pagani, Margherita (1971-....) - Hoepli 2013 - 395-411 P.

Chapter

Source : LEARNING HUB COLLECTIONS
La forza di un paese : il ruolo della Distribuzione | Castaldo, Sandro

La forza di un paese : il ruolo della Distribuzione in Non c'è più il marketing di una volta: Scritti in ricordo di Gennaro Cuomo


Castaldo, Sandro ; Grosso, Monica (19..-....) - CEDAM 2017

Chapter

Source : LEARNING HUB COLLECTIONS
Antecedents of brand love in online network-based communities : A social identity perspective | Vernuccio, Maria

Antecedents of brand love in online network-based communities : A social identity perspective in Journal of Product and Brand Management


Vernuccio, Maria ; Pagani, Margherita (1971-....) ; Barbarossa, Camilla ; Pastore, Alberto , 2015 - 706-719 P.

Article

Purpose This paper aims to analyse the antecedents of brand love in online network-based communities and to develop an integrative conceptual model in which social-interactive engagement influences brand love via the mediating effects of social ident...

Source : LEARNING HUB COLLECTIONS
Loading enrichments...